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Countryside Scenery


We are the only research agency to cover the land your food is grown on to the table you eat it at... and everything
in between.

Our approach benefits from wider and deeper cross-sector experience gained from over 25 years on the job. We have purpose built research facilities, on site development kitchen, our own food consumer panel,  rural panel and farmer panel. Our team will think around, above, below and through a challenge to deliver insight you can use for any challenge or decision in food, agriculture, countryside, heritage and environmental sectors.

Working with the entire length of the supply chain

Vegetable Market

Our team use a range of traditional
and cutting edge research techniques to ensure that the insight we deliver will work hard for you and drive your business, product, policy
or strategy forward:



You won't find a research partner that will work harder for you to deliver a fresh perspective and invaluable insight.


Want to test a new product, re-work an existing range or get to the bottom of under performance?


Delivering insights and data that will enhance your strategy in marketing, branding and customer development.


How well do you know your stakeholders or customers? See your business through their eyes - the good, the bad and sometimes even the ugly. 

Research Services
Moving People


Our consumer panel is a collection of over 8000 discerning foodies with a 'conscious consumer' mindset that means they are considered, thoughtful and contextual in their responses - no survey monkeys here! 

If you want the opinions of the closest thing to your customers, without actually being your customers, these guys are the ones you will give you the feedback you need to make decisions. 

It's free to join and we only grow via recommendations or referrals to make sure that people are joining in for the right reasons because they care about food and how it gets to the shelves.

Join a panel
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It's really hard to get hold of farmers, we found that when we started researching their opinions over 20 years ago.


Which is why we have over 300 farmers signed up to our panel. When you research the whole of the supply chain, starting with the growers is one of the most important things to include. 

Find out more about our farmers, the insights they have provided and some of the organisations we have worked with to deliver insight. 


About Us


Where it all began

Starting out in 1994 on the kitchen table with an idea, we have since converted a tractor shed and grown in size to include a tasting studio, development kitchen, field trial sites and a great team with over 100 years of combined experience of researching food and agriculture. We have a specialist consumer panel of over 3000 and a farmer panel of over 300 farmers. 


From tractor to table

We are the only agency to operate across the entirety of the food and agriculture supply chain - not just in market research, but also in researching market opportunities. We cover everything from sustainability and net zero challenges on farms and landscapes, through to how consumers buy and prepare their groceries. 

Every project is totally bespoke to your needs

Our core team are passionate about all things food and farming. Lead by founder Jan England, we are an extension of your team, with the benefit of a fresh pair of eyes, backed by sound industry knowledge and experience.


Our team of project managers, supported by a network of industry experts and a team of research executives across the country, can draw on the right skills in data science, qual and quant research, consumer marketing and psychology, communications and audience engagement for each job. 


By operating this way, we can remain agile and flexible in this fast-paced, multi-disciplined and

ever-changeable industry.




The Research Hub, Fenside Road, Warboys, Huntingdon, Cambridgeshire PE282XR

TEL: 01487 822320  |

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