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Our Data Privacy Policy

This privacy policy aims to explain our practices regarding the collection, use, and protection of personal data in the context of the research we conduct. We want to be transparent about who we are, what data we collect, how it is used, and what rights you have concerning our research activities.


We are committed to safeguarding your privacy. This document outlines how England Marketing Ltd, a specialist research agency and a proud member of the Market Research Society, manages your personal data. More information about us can be found on our website.

Data Categories

In our surveys, we may request various types of personal data, such as demographic information (e.g., geography, socio-economic background, ethnicity, disability, and gender). We only collect what is necessary for the research, and we do not seek overly detailed or sensitive information.

In addition to survey data, please note that inbound or outbound calls may be recorded for research, training, or quality purposes. These recordings are used to enhance our services and ensure the highest quality in our interactions with you.

Voluntary Participation

Participating in our surveys is entirely voluntary. You are free to decline or withdraw your participation at any time without any repercussions.

Legal Basis for Data Processing

England Marketing Ltd acts as both the data controller and data processor. We process your data based on your explicit consent to participate in the specific survey you've been identified for. You have the right to withdraw your consent at any time. Additionally, our data processing complies with the Data Protection Act 2018.

Data Sharing

We treat your personal data and responses with utmost confidentiality. While individual-level responses are shared with the commissioning client, we take steps to ensure your anonymity. Data that, when combined, could potentially identify an individual will be carefully anonymized before sharing with the client. Your identity will not be disclosed to the client.

Data Retention

Your personal data will be securely retained for 12 months from the survey's commencement, after which it will be permanently deleted. Anonymized, non-identifiable data will be retained to support research projects, findings, and published reports. Personal data will be stored separately from other data.

Participant Rights

You have the right to access your personal data during the retention period. Once your data is destroyed, access will no longer be possible. You can withdraw your consent or object to our data processing at any time. Your personal data will not be shared without your express written consent. If necessary, you can also rectify incorrect or outdated personal data.


If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). You can contact the ICO at or via email at

Data Location and Processing

All personal data collected for this survey is stored and processed within the United Kingdom, adhering to data protection laws and regulations.

Cookies Usage

We occasionally collect information through cookies for quality control and validation purposes. You can manage or disable cookies through your browser settings. We also capture device information (e.g., operating system, device type, display settings, and browser type) to ensure a compatible survey experience; however, this information does not identify your location or you as an individual.

We value your privacy and are committed to ensuring the security and confidentiality of your data. If you have any questions or wish to exercise your rights, please don't hesitate to contact England Marketing Ltd using the details provided below.

How can I contact England Marketing Ltd about this survey and/or my personal data?  

Email: with the name of the survey in the email subject line.

Post: Data Protection Officer, England Marketing Ltd, The Research Hub, Fenside Road, Warboys, Huntingdon, Cambridgeshire, PE282XR 

Useful Links 

Information Commissioners Office:  

Market Research Society: 

Policy updated on 26/9/23

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