Our Data Privacy Policy

This data privacy policy explains who we are, the personal data we collect, how we use it, who we share it with, and what your legal rights are in relation to the research we undertake. 

The survey you may have been invited to may include questions about products or services that you might have interacted with. It may request some demographic characteristics including geography, socio-economic background, ethnicity, disability and gender.  

Participation in this survey is voluntary, and you are free to decide not to take part if you do not want to. 

About England Marketing Ltd 


England marketing is a specialist research agency and a member of the Market Research Society.  

As such we abide by the Market Research Society Code of Conduct and associated regulations and guidelines. More information about us can be found on our website.

In carrying out this survey, England Marketing are acting on behalf of the client who commissioned the research. England Marketing is both the data controller and data processor. 


What is the legal basis for processing your personal data?  


The survey is managed by England Marketing Ltd. England Marketing Ltd requires a legal basis to process your personal data. England Marketing Ltd’s legal basis for processing is your consent to take part in the survey for which you have been identified as a possible candidate to take part in. 

If you wish to withdraw your consent at any time, please see the section below covering ‘Your Rights’. Furthermore, The Data Protections Act 2018 controls how we as a business use your personal information. 

Who does England Marketing Ltd share your data with?  


England Marketing Ltd will keep your personal data and responses in strict confidence in accordance with this Privacy Policy.  

England Marketing Ltd can assure you that you will NOT be identifiable in any published results. Individual level responses will be shared with the client that commissioned the survey. Data which together, could identify an individual, such as postcode plus ethnicity, or disability will be removed from the data before sharing with the client.  

The client will not be provided with any data which may identify a participant.  

England Marketing Ltd will not process the data of anyone who does not complete an online or paper questionnaire.  

England Marketing Ltd will not hold any information for anyone who is invited to take part in the survey, but chooses not to do so.  

Personal identifying data collected as part of the survey you have been invited to respond to may include detailed ethnicity, gender and disability information.  

Once collected, personal data will be anonymised. The data listed above will therefore only be able to identify an individual in limited circumstances. For the majority of survey participants England Marketing Ltd will not be able to identify an individual’s personal data in the survey data.  

How will England Marketing Ltd ensure my personal information is secure? 

Responding to any of our surveys is entirely voluntary. If you do not wish to take part in you have the right to opt out of receiving further communications from England Marketing Ltd, by contacting them using the details under ‘How can I contact England Marketing about this survey and/or my personal data?’  

England Marketing Ltd will keep all personal data and responses in strict confidence in accordance with this Privacy Notice, under the General Data Protection Regulations (GDPR) and in line with the Market Research Society’s Standards. 


England Marketing Ltd can assure you that anyone who takes part in the survey will NOT be identifiable in any published results.  

England Marketing Ltd will use all personal data and responses solely for research purposes and to produce anonymous, statistical research findings and insights for clients.  

England Marketing Ltd has regular internal and external audits of its information security controls and working practices, and, is accredited to the Quality Management standard ISO 27001 and is registered registered with the Information Commissioner for Data Protection (Z8935684).


England Marketing Ltd has a fully supported IT system is managed by a specialist consultancy who are ISO 27001:2013 certified for Information Security. 

How long will England Marketing Ltd retain my personal data and identifiable responses?  

England Marketing Ltd will retain your personal data securely for 3 months after the commencement of the survey, after this personal data will be securely destroyed.  

Your anonymised, nonidentifiable data will be retained to support the research project, findings and published reports.  

Any personal data provided will be stored separately from any the other data provided.  

Your rights  

You have the right to access your personal data within the limited period that England Marketing Ltd holds it. This means that a participant will not be able to access his or her personal data once England Marketing Ltd has destroyed it.  

Providing responses to this survey is entirely voluntary and is done so with your consent. You have the right to withdraw your consent and to object to our processing of your personal data at any time.  

Personal data will not be shared in any way that is inconsistent with this Privacy Notice unless the participant has given its express written consent to England Marketing Ltd to share the data.  

In some instances, you may have the right to object to England Marketing Ltd’s processing of your personal data. This is a different right to your right to opt out, which is discussed above.  

You also have the right to rectify any incorrect or out-of-date personal data about you which we may hold. This means that a participant will not be able to rectify or correct his or her personal data once England Marketing Ltd has removed it.  

You have the right to lodge a complaint with the Information Commissioner’s Office (ICO), if you have concerns on how we have processed your personal data. You can find details about how to contact the Information Commissioner’s Office at https://ico.org.uk/global/contact-us/ or by sending an email to casework@ico.org.uk.   

To exercise any of your rights, please contact England Marketing Ltd at the contact details below.  

Where will my personal data be held & processed?  

All your personal data used and collected for this survey will be stored by England Marketing Ltd in data centres and servers within the United Kingdom.  

Does this survey use Cookies?  

England Marketing may occasionally collect some information through the use of 'cookies'. These are small files stored on your computer. These files are used as sparingly as possible and only for quality control and validation. It is possible for you to delete 'cookies' or to prevent their use by adjusting the browser settings on your computer.  

England Marketing Ltd will also automatically capture information about your operating system, device type, display settings and browser type in order to ensure that the survey questionnaire is delivered in a form suited to the software your computer is using. England Marketing Ltd do not capture any other information from your computer. Information captured about your device does not identify your location or you as an individual.  

How can I contact England Marketing Ltd about this survey and/or my personal data?  

Email: hello@englandmarketing.co.uk with the name of the survey in the email subject line.

Post: Data Protection Officer, England Marketing Ltd, The Research Hub, Fenside Road, Warboys, Huntingdon, Cambridgeshire, PE282XR 

Useful Links 

Information Commissioners Office: www.ico.org.uk  

Market Research Society: www.mrs.org.uk