Clare
IFE 2024!
Last Wednesday Marie, Jan, Clare and I attended the International Food Exhibition at the Excel Centre in London. For myself and Marie, it...
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Research lab with tasting booths, one way mirrors and biometric equipment
Research lab with tasting booths, one way mirrors and biometric equipment
RESEARCH AND MARKET DEVELOPMENT
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Clare
- Mar 8
- 3 min
International Women's Day: The Women Who Inspire Us.
England Marketing is a woman-owned company, with our team being made up of majority women. Working in an office of mostly women can often...
Clare
- Feb 22
- 8 min
OpenAI's Sora Unveiled: Exploring Future Text-to-Video Applications in Market Research
OpenAI's introduction of Sora heralds a significant breakthrough in video generation technology. This AI-powered tool, detailed in...
Clare
- Feb 21
- 4 min
What can Marketing teach Market Researchers?
I spent over 10 years working in marketing before becoming a market researcher. I trained, learned and studied ways to get people to part...
Clare
- Feb 13
- 1 min
Welcome Marie!
Marie is our new Insight Manager, taking on our agri-related research projects. Marie has a strong farming consultancy background, having...
Clare
- Feb 9
- 3 min
Am I Seeing Things? - Hallucinations in AI
Large Language Models (LLMs) like GPT-4 and their contemporaries are at the forefront of AI technology, capturing the imagination with...
Clare
- Jan 11
- 2 min
TikTok Food Trends: love them, hate them… or frankly just confused by them!
TikTok is a haven for us foodies, with endless cooking and eating videos to sit and scroll through for hours on end. Lately, however,...
Esme Jepp
- Jan 5
- 4 min
Research Trends to Watch in 2024
2023 has seen a huge uptick in the use of AI technology by “regular” users – what was once confined to the those with advanced knowledge...
Clare
- Nov 7, 2023
- 3 min
Soil Association: ‘Organic for all’ Conference 2023
I attended the Soil Association ‘Organic for All’ conference last week. It was particularly relevant as England Marketing, the market...
Clare
- Oct 26, 2023
- 2 min
Top 3 mistakes when conducting your own research and how to avoid them.
Using a market research agency has a number of benefits, you get experience, objectivity, specialist software, audiences, enhanced...
esme017
- Jul 28, 2023
- 2 min
Please join us in welcoming Ellie to the team!
Ellie Burgess, a recent graduate from the University of Birmingham and our latest addition to the team, has wasted no time in rolling up...
Esme Jepp
- Jun 15, 2023
- 4 min
10 Reasons to join our Consumer Panel!
We built our consumer panel after noticing a gap in the market for a specialist research panel of genuinely keen foodies – so we decided...
Clare
- May 25, 2023
- 1 min
Win the Wellies!
A bit of fun for our farmer panel... We have a new competition that launched in our newsletter last week for all of our panel members....
Esme Jepp
- Apr 28, 2023
- 9 min
IGD Insight and Impact Event
One of our directors, Clare Otridge, attended the Insight and Impact event hosted by IGD on Wednesday. This event was a gathering of some...
Esme Jepp
- Mar 31, 2023
- 3 min
A day in the life of a market researcher at IFE 2023...
We had a fantastic time attending this year's International Food and Drink event in London last week, providing a fascinating insight...
Esme Jepp
- Feb 18, 2023
- 2 min
What it means to be part of the England Marketing panel...
We've had a huge increase in interest to join our panel recently, so much so that we have had to start releasing spaces on a limited...
Clare
- Feb 3, 2023
- 2 min
We've got the people, you've got the products - our first Meet Your Market Event!
Last week it was all systems go on our first-ever Meet Your Market event. Check out some of the shots below. We had some great products...
Clare
- Jan 12, 2023
- 3 min
Oxford Farming Conference 2023
Clare Otridge and Georgie Knock attended the Oxford Farming conference for the first time at the beginning of the month.
Esme Jepp
- Dec 16, 2022
- 2 min
Which Mince Pie is Top of the Charts this Year?!
It's the most important research of the year, and hopefully we're just in time with the results before you finalise your mince pie...
Clare
- Dec 6, 2022
- 1 min
Insight with Bite
If you have a start up, challenger brand or a new product coming out in 2023, you need to make sure you are on the list to receive our...
IN THE MANE
We listen, we read, we research, contemplate, debate.
We discuss, argue and engage and understand.
If you like to dig a little deeper, think about things a little more carefully, be inspired, be educated or entertained...grab a brew, pull up a chair and get involved in the conversation.
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