Happy Christmas from England Marketing
WELL.....Who would have thought at the beginning of the year we would all be chomping at the bit to hear more news about Brexit by December!?
What a year it has been, well done if you are still online at this point, many I'm sure have lost themselves in the delights of the well stocked Christmas fridge...as you should be doing!
We have undertaken some interesting research over lockdown investigating its effects on spending, mindset and habits in relation to food. Over half of people are cooking more from scratch than in 2019. 77% of those that bought more fresh produce over the year than normal will continue to do so into 2021. The vast majority of people will still be having a roast this year, despite a quarter saying they are Flexiatrian. Spending on food is up over 20%...but then if gazing into the fridge throughout the day counts as entertainment these days, then it's no surprise.
It's been a Corona-coaster for us this year, it was all a bit hairy until the summer, when we picked ourselves up, dusted off and took the time to revaluate what we were doing and where we wanted to go under the new conditions. I'm pleased to say we ended the year on a high and are looking forward to 2021.
I hope the same can be said for everyone reading this note, what an excellent job everyone has done of hanging in there, a really remarkable feat of resilience - especially in the industries we work in when things can turn on a sixpence and the smallest implications can have a massive impact.
Wishing you all the best possible Christmas, under the circumstances, and I look forward to seeing you all in 2021 with some slightly better haircuts and snappier dressing then we have all been appearing with on Zoom calls.
It's not all been sourdough and gardening, we have undertaken some really great projects this year in meat, dairy, fruit and vegetables. As well as keeping our presence in the museums, charity and heritage sector with new clients and old ones. You may have caught our presentation on 2020 spending on fruit and veg at FPJLIVE, But if not we would be happy to send it through to you.
Luckily we were able to operate our focus groups and taste panels throughout 2020 with social distancing measures in place. 100% of our attendees said they felt comfortable with the precautions we took. We continue to grow both in panel number and also in the technical capabilities we can offer clients. Give us a call or check the website in the new year!
We welcomed two new(ish) members to the team this year and said goodbye to others, Notably, operations Director Fiona Tarpey who left us after 13 years hard labour to enjoy extra curricular pursuits and time with her family.
Clare Otridge joined after the summer as Account Director, she isn't new to the business as she is Jan's daughter and had her first summer job in 2004, but after 10 years cutting her teeth in the marketing wilderness, Jan and Clare both decided it was time she came back to England Marketing.
Jess Knights joined us as Operations Manager in the latter part of the year and she's made a big impact to how we work, improving efficiency and process- she's a horsey gal so we knew she was going to crack the whip!