Supporting Start-ups

654 start up companies in the food and drink sector were launched in 2020/21, a marked increase on the previous year.


Launching a new product into a crowded marketplace is a significant challenge, there are many make or break decisions throughout the process, often made on gut feel or the opinions of friends because research is perceived as prohibitively expensive for a small brand.


But, we have found a way to offer these future foodie businesses an affordable option to break into product research and development. With a little creativity, an 800 strong panel of ready and willing taste testers and a lot of experience behind us, we are offering 10 start ups at a time the opportunity to test their products on real people.


You may choose to use the opportunity to ask the burning questions for product development, flavour testing, proof of concept or understanding your customer type, it's totally up to you.


And it doesn't matter if its something you haven't done before, our expert team of researchers and facilitators will guide you through the questions, the samples and the results.

We will run quarterly sessions, on-site at The Research Hub. Taste testers will be recruited from our panel and cover a broad range of demographics. The sessions will start in September 2021.

Start-ups at a time will be invited to participate. You can apply on our website and we will ensure that there is no conflict of interest within the groups. This offer is strictly for businesses and brands that are less than 5 years old, we want to help out the fresh blood in the sector!

Taste testers ready and willing to try products and critique packaging. Our taste testers haven't got formal training so that they are reflective of the British consumer. We cover a broad range of demographics and life stages.

Prices start at £499 which includes questionnaire design, audience recruitment, facilitation, analysis and reporting. We will even throw in the washing up! If you want more, we can create a bespoke package for you at a great rate.

The number of beers we will provide at the end to our start-ups to give you the chance to have an informal chat and network with like-minded entrepreneurs!






You can download a pdf with the info here

Tell us which category your product fits in and a bit about what you want to get out of the research and we will get back to you.