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We use a combination of qualitative and quantitative methodologies to gain comprehensive insights into the UK agricultural market.


With over 25 years of experience and our own independent panel of 400 farmers - Five Bar Gate -  our team possesses extensive knowledge and strong connections within the agricultural industry.


Our qualitative research methodologies involve in-depth interviews and focus groups with farmers, enabling us to understand their perspectives, challenges, and preferences. 

Complementing our qualitative approach, we employ robust quantitative methods to gather large-scale data on market trends, cropping, livestock production, and more.


Through surveys and statistical analysis, we obtain actionable information that assists our clients in making informed business decisions, and ensure that the views and opinions of UK farmers are fairly represented to the industry. 

Our team's intimate connection with agriculture sets us apart. We have first-hand knowledge of the challenges faced by farmers, allowing us to empathise and gain a deeper understanding of their needs.


This expertise, combined with our extensive industry network, enables us to deliver tailored research solutions to meet our clients' specific requirements.

We have worked with DEFRA, Bayer, NFFN, Natural England, NFU, The Environment Agency, British Growers, RSPCA Assured, Red Tractor, Basis and many more.

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