In-depth Telephone Interviews

In the last two decades, telephone interviewing has become more and more common in gathering insight; as a technique, it is typically ideal, for collecting data from a geographically dispersed sample; its value as a cost effective engagement method allows researchers to target their questions to a very robust sample size.

The England Marketing research team will go the extra mile in making the methodology work successfully and provide measurable and meaningful results.

Telephone interviews offer a cost effective way of gathering information, measuring and benchmarking results and when combined with other methodologies, such as focus groups or street surveys, offer meaningful robust results. Telephone interviews can also be used to provide baseline findings and allow the project to evolve and scrutiny placed on those areas of most interest.

Face to Face Interviews

Face-to-face interviews are a tried and trusted interview technique in the field of qualitative research.

Our fully trained researchers quickly build a rapport and efficiently gather information from recipients in real time. Face-to-face interviews are more 'in depth,' and depend upon more open forms of questioning. The researcher will probe and develop points of interest to offer a clear picture of perceptions, insight and be able to provide a robust set of meaningful findings.

Street Surveys

Capturing opinion in situ often provides fresh and meaningful insight on a range of topics; whether its engaging with shoppers or tourists, event visitors or residents we can bring expertise and flair to ensure that the outcome could not be more insightful.

We have a team of researchers who enjoy the challenge of carrying out street surveys; who are trained to build a swift rapport and inspire trust; and who are adept at conveying information as well as gathering perception.

The three techniques below offer the following advantages over self completion research;

On-line Surveys

Due to the explosive growth of new media, other interview techniques can be deployed very cost effectively to gain insight within the field of qualitative research.

On-line surveys are increasingly popular, particularly in providing an effective baseline assessment; allowing projects to evolve and scrutiny placed on those areas of most interest.

An on-line survey can be honed to gain understanding of a range of issues from consumer insight to membership benefits from which clients can successfully manage expectation and development.

We use consumer panels, our own panels or clients lists to meet the needs of the project.

Focus Groups

We offer a full focus group facilitation service across all areas in the UK.

From an extensive panel of focus group attendees our fully trained researchers can successfully gather a depth of insight, whilst in very close contact with your target audience.

Undergoing somewhat of a renaissance, focus groups offer an intuitive outcome and provide an excellent forum for debate.

The discussion document will be tailored to reach the very core of the issue and provide plenty of verbatim comment to inform strategy and development.

Proof of Concept Research

Knowing your market is imperative in building and developing a successful business, or promoting a new idea.

We have a great deal of experience in testing products and services and understanding target markets and market size; we will make recommendations based on our evaluation and research to ensure your investment meets demand.

If you need to gain proof of concept we will design a research program that will ensure you make the right choices and establish a successful strategy.