Market Research and Surveys
Market Research
Whether your organisation is in the public or private sector, large or small, you need precise results from your market research. We understand that the accuracy and reliability of results depend on the methods used and the skill of the researchers.
With this in mind, we can adapt our skills and solutions to meet your individual requirements. Through working with our many clients in the key areas of:
- Attitude and awareness studies
- Audience development/visitor research
- Customer satisfaction surveys
- Employee surveys
- Market studies
- Communication studies
- Mystery shopping
- Competitor analysis
we have developed a dynamic, innovative approach, and gained a reputation for being able to contact hard-to-reach groups and for dealing with issues in a sensitive manner.
What you can expect
We allocate a dedicated research manager who oversees the market research, provides consultancy on project aims and outcomes, and advises you how the research can be used within your organisation.
Our research blends in-depth telephone or face-to-face interviews, focus groups, desk research, on-line surveys and qualitative and quantitative methods with touch screen technology where appropriate.
You will want respondents to be at their ease to encourage open, honest and spontaneous responses and so you can investigate the rationale behind people’s opinions. We only use qualified researchers from our in-house team who are trained to get the most out of respondents and who will gather the anecdotal evidence to support any quantitative data collected.
England Marketing conforms to the Market Research Society Code of Conduct and adheres to all the principles of the Data Protection Act.
Technology
Our research is supported by:
- Mercator’s SNAP® software to integrate questions and the analysis of findings. It allows us to be flexible in analysing data and creating reports.
- STANDpoint touch-screen research tool used in a wide range of situations to capture responses at the point of experience.
- Particip8 is an innovative tool used for collating interactive response for focus groups. It can also be used in other environments to gather feedback, for example at conferences and workshops.
"England Marketing provided a very professional and comprehensive service which represented the views and concerns of some of the key UK Soft Fruit growers. The results have proved very valuable in understanding our customers' needs and in our strategic planning for our product portfolio in these valuable crops."
