Technology for Market Research

Particip8

Particip8 is an innovative tool for interactive response in focus groups to ensure they are more insightful and therefore more valuable. It can also be used in a conference environment to gather feedback from delegates. The system uses simple handheld keypads which wirelessly send responses to a console attached to a laptop. The main advantages of using Particip8 are:-

• It encourages interaction and participation of all group members or delegates
• It allows the facilitator to elicit honest, measurable viewpoints from all participants.
• The measurement of opinions means that groups and conference sessions can be compared, contrasted and cumulatively analysed.
• Summaries of findings in focus groups are enhanced with graphs and charts.
• Available to rent or buy.
  

  Call us on 01487 822320 or use our Contact form

STANDpoint

STANDpoint is a new method of delivering questionnaires to respondents at the point of experience. It is now widely used by retailers and also for 24/7 responses at visitor attractions, leisure centres and council offices. It is cost effective and encourages high levels of respondents to participate.

It is versatile and uses robust IBM hardware which can be wall mounted, desktop or free standing.

Responses are made using the touch screen by breaking a laser beam so contact with the screen is minimized.

Questionnaires are designed using tailored software to create both closed and open ended questions. The software includes a response validation tool to ensure that all responses are legitimate.

Questions can be posed in a variety of languages.

Uploading and downloading can be remote and reporting can be online and compatible with industry standard packages.

Available to rent or buy - Call us on 01487 822320 or use our Contact form