| GFS Projects Ltd |
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Backgroud GFS Projects Limited was formed in 2002 to design, develop and market a new form of flying. The result was the creation of a stable, unmanned aerial vehicle (UAV) that was capable of fully-independent vertical take off and landing and that could be used in urban or rural locations, allowing users to see round corners or over roof tops. In 2006, GFS Projects Ltd was awarded a Proof of Concept Grant from EEDA (East of England Development Agency) to carry out some research to assess the potential markets for their invention. The company approached England Marketing to develop a programme that would explore the opportunities available, looking at the benefits clients would expect the UAV to offer them, the most likely applications of the UAV, any specific requirements with regards to the technical specifications of the vehicle and to identify any specific obstacles that might hinder the use of the vehicle. The research would also explore how much clients would be willing to pay for the vehicle.Methodology In conjunction with GFS Projects Ltd, England Marketing first of all identified the most probable market sectors and created databases of key contacts for each. Using a carefully designed discussion document which ensured that conversations were steered in the right direction to get the required information for the client, England Marketing carried out 110 in-depth telephone interviews with key players from each of the chosen sectors. The subsequent detailed report provided information outlining the most likely sectors that would use the UAV, the amount they would be willing to pay for it, the typical uses for the UAV and when adoption of the vehicle was most likely to take place. The report also determined the potential market size both in the UK and the rest of the world to provide GFS Projects Ltd with an estimated turnover 5 years after launching the UAV.
Outcomes England Marketing devoted considerable time to understand what our company was attempting to acheive and the market segments we needed to reach. The project enabled GFS to identify the most likely early adopters and better understand what they required. We could never have covered so much ground work in such a short time. |
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