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Background
Anglian Water Services (AWS) part of AWG Plc, is the main provider of water and waste water (sewerage and trade effluent) services in the Anglian region. AWS' Business Customer Services (BCS) division looks after the needs of their industrial and commercial customers. In 2004, Anglian Water approached England Marketing to carry out some independent research to understand the levels of satisfaction amongst their business customers with regards to the services they provide.
England Marketing created a robust survey that the success of the diverse range of services offered by Anglian Water and which created a baseline from which both BCS and AWS could be assessed. The research programme also sent a message to Anglian water's business customers that they were committed to improving their service.
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Background
In 2003, Barclays Bank began a programme to move premises from its city location in Lombard Street to Canary Wharf. England Marketing was invited to tender for some research work which would be used to measure the success of the move and inform the planning and co-ordination of the internal communications strategy throughout the relocation and also enable it to be reviewed post-relocation.
Barclays Bank wished to understand the impact that the move would have on their employees and wanted to minimise the stress as much as possible.
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Background
Bayer CropScience is one of the world's leading innovative crop science companies in the area of crop protection, non agricultural pest-control, seeds and plant biotechnology. It operates in a dynamic arena and had a specific desire - how to ensure the company's Food Chain Strategy in the UK remains proactive to supply chain issues and stays ahead of the game on emerging food industry topics?
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Background
As part of the economic regeneration programme being implemented by Bedfordshire County Council, England Marketing were commissioned to carry out some research into the perceptions of UK businesses, exploring their views of Bedfordshire as a county and the factors that would be important to them when considering where to locate/relocate an office. The study was a repeat of an exercise carried out last year, with the aim to compare and contrast the two sets of findings to identify trends.
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Background
England Marketing has worked with Credit360 for six years undertaking their business development using a high level, targeted, telephone marketing approach. Credit360 provides software to major corporations to allow them to effectively manage and manipulate company data in all areas of corporate social responsibility.
www.credit360.com
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Background
Since 2003, England Marketing has been carrying out stakeholder research on behalf of the Environment Agency, talking to key groups on an annual basis about their experience of the agency and its work. The work involves researching the attitudes of a range of stakeholder groups - including representatives from the voluntary, environmental, health, training, academia, planning and construction sectors, local authorities, journalists and local businesses - to determine the extent to which the Environment Agency are offering best value and communicating this to their stakeholders.
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Background
As part of their high profile marketing activities, to ensure Essex gates the recognition it deserves as a desirable place to visit, Essex Tourism approached England Marketing to carry out some research to determine the state of the tourism industry within Essex, to investigate opinions on marketing objectives and, importantly, to identify the support for and viability of establishing a leading partnership for tourism in Essex.
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Background
In support of the Year of Food and Farming, which runs during the 2007/08 academic year, the publication Farmers Weekly (which provides British agricultural industry with the latest news and information) commissioned some research into the attitudes of schools with regards to farming and farming practices. Recent studies had shown significantly high levels of misunderstanding amongst primary school children with regards to how and where food was grown, so faced with these findings the publication launched its Kids Connect Campaign, aiming to address these misgivings by encouraging farmers to host school visits and to visit schools directly.
England Marketing carried out primary research on behalf of the publication to find out what would be required to encourage schools to schedule farm visits as part of the annual school trip programme.
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Background
Created in 2005, Frontier Agriculture Limited is an industry-leading company combining expertise and best practices from the merger of Allied Grain and Banks Cargill, two successful agricultural organisations.
England Marketing was commissioned to carry out market research amongst farmers in Cambridgeshire who had never used Frontier Agriculture or were previous customers of Banks Cargill and Allied Grain. The research was to determine how Frontier Agriculture is currently perceived in the region, whether any weaknesses are perceived and if there are any barriers to trading with Frontier Agriculture.
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Backgroud
GFS Projects Limited was formed in 2002 to design, develop and market a new form of flying. The result was the creation of a stable, unmanned aerial vehicle (UAV) that was capable of fully-independent vertical take off and landing and that could be used in urban or rural locations, allowing users to see round corners or over roof tops. In 2006, GFS Projects Ltd was awarded a Proof of Concept Grant from EEDA (East of England Development Agency) to carry out some research to assess the potential markets for their invention. The company approached England Marketing to develop a programme that would explore the opportunities available, looking at the benefits clients would expect the UAV to offer them, the most likely applications of the UAV, any specific requirements with regards to the technical specifications of the vehicle and to identify any specific obstacles that might hinder the use of the vehicle. The research would also explore how much clients would be willing to pay for the vehicle.
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Background
The British Pig Executive (BPEX) determines the Meat and Livestock Commissions Pig Strategy for Great Britain and ensures that pig levy payers money is efficiently deployed in line with that strategy.
BPEX approached England Marketing with a particular challenge - as part of its marketing strategy, it needed to understand consumer attitudes towards pork dishes that appeared on pub and restaurant menus, with particular emphasis on lunch and evening meals. The aim of the research was to inform BPEXs marketing strategy with regards to consumer perception of and demand for British Quality Standard pork and provide catering outlets with a clear view of the market, identifying opportunities for product and menu development.
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Background
Newham Heritage Services, in conjunction with Glevum Consulting, wanted to undertake some consultation to inform the development plans for the Heritage Services Department. The aim of the research was to collect, preserve, promote and interpret the rich diversity of the heritage of Newham and its people, making it accessible to all, particularly with respect to the role the borough will be playing in hosting the 2012 Olympics.
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Background
The Royal Naval museum is embarking upon a major development at its site in Portsmouth's historic dockyard, to house 20th Century Naval history displays. The aim is to complete the development in time for the museum's centenary anniversary in 2011.
The Royal Naval Museum is applying to the Heritage Lottery Fund for a substantial contribution toward the 6 million it is estimated it will need to carry out the development.
Market research is required to demonstrate how the museum is currently perceived locally, any barriers to visiting and how the proposed development will better meet the needs of its target audiences. The research will be used by the museum to inform its Audience Development Plan and Interpretative Strategy to ensure the Centenary Project encourages more visitors to the museum.
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Background
In a fiercely competitive market, customer satisfaction is vital. Volvo Construction Equipment Limited constantly monitor their customer satisfaction to highlight any areas where improvements or changes can be made. In 2003, Volvo approached England Marketing to discuss outsourcing this customer satisfaction research.
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